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Fruit and Vegetable Purchases in Farmer’s Market Stands: Analysing Survey and Sales Data

Rebouillat, Pauline LU orcid ; Bonin, Sarah ; Kestens, Yan ; Chaput, Sarah ; Drouin, Louis and Mercille, Geneviève (2019) In International Journal of Environmental Research and Public Health 17(1). p.1-22
Abstract
Farmers’ market implementation holds promise for increasing access to healthy foods. Although rarely measured, purchase data constitute an intermediate outcome between food environment and actual consumption. In a study conducted with two seasonal Fruits and Vegetables (FV) stands in a disadvantaged area of Montréal (Canada), we analysed how accessibility, perception, and mobility-related factors were associated with FV purchase. This analysis uses a novel measure of FV purchasing practices based on sales data obtained from a mobile application. A 2016 survey collected information on markets’ physical access, perceived access to FV in the neighbourhood, usual FV consumption and purchases. Multivariate models were used to analyse three... (More)
Farmers’ market implementation holds promise for increasing access to healthy foods. Although rarely measured, purchase data constitute an intermediate outcome between food environment and actual consumption. In a study conducted with two seasonal Fruits and Vegetables (FV) stands in a disadvantaged area of Montréal (Canada), we analysed how accessibility, perception, and mobility-related factors were associated with FV purchase. This analysis uses a novel measure of FV purchasing practices based on sales data obtained from a mobile application. A 2016 survey collected information on markets’ physical access, perceived access to FV in the neighbourhood, usual FV consumption and purchases. Multivariate models were used to analyse three purchasing practice indicators: number of FV portions, FV variety and expenditures. Average shoppers purchased 12 FV portions of three distinct varieties and spent 5$. Shoppers stopping at the market on their usual travel route spent less (p = 0.11), bought fewer portions (p = 0.03) and a lesser FV variety (p < 0.01). FV stands may complement FV dietary intake. Individuals for whom the market is on their usual travel route might make more frequent visits and, therefore, smaller purchases. The novel data collection method allowed analysis of multiple purchase variables, is precise and easy to apply at unconventional points of sales and could be transposed elsewhere. (Less)
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author
; ; ; ; and
publishing date
type
Contribution to journal
publication status
published
in
International Journal of Environmental Research and Public Health
volume
17
issue
1
article number
88
pages
1 - 22
publisher
MDPI AG
external identifiers
  • scopus:85077264258
ISSN
1660-4601
DOI
10.3390/ijerph17010088
language
English
LU publication?
no
id
e3a16d32-73e1-4223-b9e5-e7c5a32394d9
date added to LUP
2022-02-02 20:22:51
date last changed
2022-04-20 21:19:46
@article{e3a16d32-73e1-4223-b9e5-e7c5a32394d9,
  abstract     = {{Farmers’ market implementation holds promise for increasing access to healthy foods. Although rarely measured, purchase data constitute an intermediate outcome between food environment and actual consumption. In a study conducted with two seasonal Fruits and Vegetables (FV) stands in a disadvantaged area of Montréal (Canada), we analysed how accessibility, perception, and mobility-related factors were associated with FV purchase. This analysis uses a novel measure of FV purchasing practices based on sales data obtained from a mobile application. A 2016 survey collected information on markets’ physical access, perceived access to FV in the neighbourhood, usual FV consumption and purchases. Multivariate models were used to analyse three purchasing practice indicators: number of FV portions, FV variety and expenditures. Average shoppers purchased 12 FV portions of three distinct varieties and spent 5$. Shoppers stopping at the market on their usual travel route spent less (p = 0.11), bought fewer portions (p = 0.03) and a lesser FV variety (p &lt; 0.01). FV stands may complement FV dietary intake. Individuals for whom the market is on their usual travel route might make more frequent visits and, therefore, smaller purchases. The novel data collection method allowed analysis of multiple purchase variables, is precise and easy to apply at unconventional points of sales and could be transposed elsewhere.}},
  author       = {{Rebouillat, Pauline and Bonin, Sarah and Kestens, Yan and Chaput, Sarah and Drouin, Louis and Mercille, Geneviève}},
  issn         = {{1660-4601}},
  language     = {{eng}},
  number       = {{1}},
  pages        = {{1--22}},
  publisher    = {{MDPI AG}},
  series       = {{International Journal of Environmental Research and Public Health}},
  title        = {{Fruit and Vegetable Purchases in Farmer’s Market Stands: Analysing Survey and Sales Data}},
  url          = {{http://dx.doi.org/10.3390/ijerph17010088}},
  doi          = {{10.3390/ijerph17010088}},
  volume       = {{17}},
  year         = {{2019}},
}