Advanced

The logics of digital advocacy: : Between acts of political influence and presence

Johansson, Håkan LU and Scaramuzzino, Gabriella LU (2019) In New Media & Society 21(7). p.1528-1545
Abstract
A growing body of research highlights how the Internet and social media offer new platforms for advocacy. This article contributes to the debates on digital advocacy by combining interest group and social media studies and present the notions of digital access politics, digital information politics, and digital protest politics for a comprehensive analysis of digital advocacy. Based on a netnographic study of two highly different advocacy groups working with workers’ rights in a Swedish context, we find that online and offline activities are highly interconnected. While previous studies have largely focused on how groups gain political influence, present digital advocacy is much more oriented towards gaining political presence through... (More)
A growing body of research highlights how the Internet and social media offer new platforms for advocacy. This article contributes to the debates on digital advocacy by combining interest group and social media studies and present the notions of digital access politics, digital information politics, and digital protest politics for a comprehensive analysis of digital advocacy. Based on a netnographic study of two highly different advocacy groups working with workers’ rights in a Swedish context, we find that online and offline activities are highly interconnected. While previous studies have largely focused on how groups gain political influence, present digital advocacy is much more oriented towards gaining political presence through social media. The article proposes that future studies into advocacy in the digital era needs to study acts for political influence and acts for political presence as intertwined or even as two sides of the same coin. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
politiskt inflytande, närvaro, advocacy, netnografi, protest, sociala medier, arbetarrörelse, Sverige, media, online aktivism, advocacy, social media, protest politics, interest groups, information politics, lobbying, access politics, netnography, presence, Sweden, labour movement
in
New Media & Society
volume
21
issue
7
pages
18 pages
publisher
SAGE Publications
external identifiers
  • scopus:85061175703
ISSN
1461-4448
DOI
10.1177/1461444818822488
project
Internets transformativa potential: Nya villkor för fackföreningars organisering
language
English
LU publication?
yes
id
e74511df-cb9e-4e6d-a6a2-5e7a8d4ae21e
date added to LUP
2019-02-01 13:25:58
date last changed
2020-01-13 09:06:49
@article{e74511df-cb9e-4e6d-a6a2-5e7a8d4ae21e,
  abstract     = {A growing body of research highlights how the Internet and social media offer new platforms for advocacy. This article contributes to the debates on digital advocacy by combining interest group and social media studies and present the notions of digital access politics, digital information politics, and digital protest politics for a comprehensive analysis of digital advocacy. Based on a netnographic study of two highly different advocacy groups working with workers’ rights in a Swedish context, we find that online and offline activities are highly interconnected. While previous studies have largely focused on how groups gain political influence, present digital advocacy is much more oriented towards gaining political presence through social media. The article proposes that future studies into advocacy in the digital era needs to study acts for political influence and acts for political presence as intertwined or even as two sides of the same coin.},
  author       = {Johansson, Håkan and Scaramuzzino, Gabriella},
  issn         = {1461-4448},
  language     = {eng},
  month        = {02},
  number       = {7},
  pages        = {1528--1545},
  publisher    = {SAGE Publications},
  series       = {New Media & Society},
  title        = {The logics of digital advocacy: : Between acts of political influence and presence},
  url          = {http://dx.doi.org/10.1177/1461444818822488},
  doi          = {10.1177/1461444818822488},
  volume       = {21},
  year         = {2019},
}