Hopes and fears for a sustainable energy future : Enter the hydrogen acceptance matrix
Gordon, Joel A. LU
; Balta-Ozkan, Nazmiye
and Nabavi, Seyed Ali
(2024)
In International Journal of Hydrogen Energy
60.
p.1170-1191
- Abstract
Hydrogen-fuelled technologies for home heating and cooking may provide a low-carbon solution for decarbonising parts of the global housing stock. For the transition to transpire, the attitudes and perceptions of consumers must be factored into policy making efforts. However, empirical studies are yet to explore potential levels of consumer heterogeneity regarding domestic hydrogen acceptance. In response, this study explores a wide spectrum of consumer responses towards the prospect of hydrogen homes. The proposed spectrum is conceptualised in terms of the ‘domestic hydrogen acceptance matrix’, which is examined through a nationally representative online survey conducted in the United Kingdom. The results draw attention to the... (More)
Hydrogen-fuelled technologies for home heating and cooking may provide a low-carbon solution for decarbonising parts of the global housing stock. For the transition to transpire, the attitudes and perceptions of consumers must be factored into policy making efforts. However, empirical studies are yet to explore potential levels of consumer heterogeneity regarding domestic hydrogen acceptance. In response, this study explores a wide spectrum of consumer responses towards the prospect of hydrogen homes. The proposed spectrum is conceptualised in terms of the ‘domestic hydrogen acceptance matrix’, which is examined through a nationally representative online survey conducted in the United Kingdom. The results draw attention to the importance of interest and engagement in environmental issues, knowledge and awareness of renewable energy technologies, and early adoption potential, as key drivers of domestic hydrogen acceptance. Critically, strategic measures should be taken to convert hydrogen scepticism and pessimism into hope and optimism by recognising the multi-dimensional nature of consumer acceptance. To this end, resources should be dedicated towards increasing the observability and trialability of hydrogen homes in proximity to industrial clusters and hubs, where the stakes for consumer acceptance are highest. Progress towards realising a net-zero society can be supported by early stakeholder engagement with the domestic hydrogen acceptance matrix.
(Less)
- author
- Gordon, Joel A.
LU
; Balta-Ozkan, Nazmiye
and Nabavi, Seyed Ali
- publishing date
- 2024-03-22
- type
- Contribution to journal
- publication status
- published
- keywords
- Consumer acceptance, Domestic hydrogen energy, Energy transition, Fuel poverty, Hydrogen economy, Sustainable futures
- in
- International Journal of Hydrogen Energy
- volume
- 60
- pages
- 22 pages
- publisher
- Elsevier
- external identifiers
-
- scopus:85182372920
- ISSN
- 0360-3199
- DOI
- 10.1016/j.ijhydene.2024.02.247
- language
- English
- LU publication?
- no
- additional info
- Publisher Copyright: © 2024 The Authors
- id
- e9c6f026-6129-40d9-9938-c003d73b0111
- date added to LUP
- 2025-10-13 08:07:05
- date last changed
- 2025-10-16 11:53:51
@article{e9c6f026-6129-40d9-9938-c003d73b0111,
abstract = {{<p>Hydrogen-fuelled technologies for home heating and cooking may provide a low-carbon solution for decarbonising parts of the global housing stock. For the transition to transpire, the attitudes and perceptions of consumers must be factored into policy making efforts. However, empirical studies are yet to explore potential levels of consumer heterogeneity regarding domestic hydrogen acceptance. In response, this study explores a wide spectrum of consumer responses towards the prospect of hydrogen homes. The proposed spectrum is conceptualised in terms of the ‘domestic hydrogen acceptance matrix’, which is examined through a nationally representative online survey conducted in the United Kingdom. The results draw attention to the importance of interest and engagement in environmental issues, knowledge and awareness of renewable energy technologies, and early adoption potential, as key drivers of domestic hydrogen acceptance. Critically, strategic measures should be taken to convert hydrogen scepticism and pessimism into hope and optimism by recognising the multi-dimensional nature of consumer acceptance. To this end, resources should be dedicated towards increasing the observability and trialability of hydrogen homes in proximity to industrial clusters and hubs, where the stakes for consumer acceptance are highest. Progress towards realising a net-zero society can be supported by early stakeholder engagement with the domestic hydrogen acceptance matrix.</p>}},
author = {{Gordon, Joel A. and Balta-Ozkan, Nazmiye and Nabavi, Seyed Ali}},
issn = {{0360-3199}},
keywords = {{Consumer acceptance; Domestic hydrogen energy; Energy transition; Fuel poverty; Hydrogen economy; Sustainable futures}},
language = {{eng}},
month = {{03}},
pages = {{1170--1191}},
publisher = {{Elsevier}},
series = {{International Journal of Hydrogen Energy}},
title = {{Hopes and fears for a sustainable energy future : Enter the hydrogen acceptance matrix}},
url = {{http://dx.doi.org/10.1016/j.ijhydene.2024.02.247}},
doi = {{10.1016/j.ijhydene.2024.02.247}},
volume = {{60}},
year = {{2024}},
}