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Why do innovators not apply for trademarks? The role of information asymmetries and collaborative innovation

Athreye, Suma and Fassio, Claudio LU (2019) In Industry and Innovation
Abstract

This paper analyses the underlying reasons why innovators do not apply for trademarks for all of their valuable inventions. Using a unique database of UK innovations linked to innovative firms, the empirical analysis highlights the many ways that firms can alleviate information asymmetries and the constraints imposed by collaborative innovation without taking recourse to trademarks. When information asymmetries are not at stake, i.e. when firms use an already existing trademark for their innovations or when they use intermediaries for its distribution, trademarks no longer serve their purpose, leading firms to avoid using it for their innovations. Open innovation also decreases the incentive to trademark, especially when the innovative... (More)

This paper analyses the underlying reasons why innovators do not apply for trademarks for all of their valuable inventions. Using a unique database of UK innovations linked to innovative firms, the empirical analysis highlights the many ways that firms can alleviate information asymmetries and the constraints imposed by collaborative innovation without taking recourse to trademarks. When information asymmetries are not at stake, i.e. when firms use an already existing trademark for their innovations or when they use intermediaries for its distribution, trademarks no longer serve their purpose, leading firms to avoid using it for their innovations. Open innovation also decreases the incentive to trademark, especially when the innovative process involves users, mainly because of property rights issues or because the innovator prefers to use the clients’ own distribution channels.

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Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
epub
subject
keywords
innovation, intellectual property, open innovation, Trademarks
in
Industry and Innovation
publisher
Routledge
external identifiers
  • scopus:85067548321
ISSN
1366-2716
DOI
10.1080/13662716.2019.1616533
language
English
LU publication?
yes
id
ea056a95-6907-491b-b04e-9ab893ab63fd
date added to LUP
2019-07-05 12:46:49
date last changed
2019-07-30 05:06:06
@article{ea056a95-6907-491b-b04e-9ab893ab63fd,
  abstract     = {<p>This paper analyses the underlying reasons why innovators do not apply for trademarks for all of their valuable inventions. Using a unique database of UK innovations linked to innovative firms, the empirical analysis highlights the many ways that firms can alleviate information asymmetries and the constraints imposed by collaborative innovation without taking recourse to trademarks. When information asymmetries are not at stake, i.e. when firms use an already existing trademark for their innovations or when they use intermediaries for its distribution, trademarks no longer serve their purpose, leading firms to avoid using it for their innovations. Open innovation also decreases the incentive to trademark, especially when the innovative process involves users, mainly because of property rights issues or because the innovator prefers to use the clients’ own distribution channels.</p>},
  author       = {Athreye, Suma and Fassio, Claudio},
  issn         = {1366-2716},
  keyword      = {innovation,intellectual property,open innovation,Trademarks},
  language     = {eng},
  month        = {06},
  publisher    = {Routledge},
  series       = {Industry and Innovation},
  title        = {Why do innovators not apply for trademarks? The role of information asymmetries and collaborative innovation},
  url          = {http://dx.doi.org/10.1080/13662716.2019.1616533},
  year         = {2019},
}