Functional foods: A health simulacrum
(2003) In Advances in Consumer Research 30. p.129-134- Abstract
- The paper addresses the issue of so-called functional foods, i.e. a specific type of health foods. The basic idea is that the claims made in the framing of these products have the character of modem myths. The myth structure discursively obscures the ideologically loaded scientific/medical premises on which the claims are resting. Rather than being healthy in an absolute sense, these products are mimicking an abstract idea of healthiness-they are a health simulacrum.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/899563
- author
- Östberg, Jacob LU
- organization
- publishing date
- 2003
- type
- Contribution to journal
- publication status
- published
- subject
- in
- Advances in Consumer Research
- volume
- 30
- pages
- 129 - 134
- publisher
- Association for Consumer Research
- external identifiers
-
- wos:000187949800039
- ISSN
- 0098-9258
- language
- English
- LU publication?
- yes
- id
- ea3fa3ab-e91d-4fa6-8423-e5a37425e3d7 (old id 899563)
- date added to LUP
- 2016-04-01 15:40:59
- date last changed
- 2022-06-30 13:13:57
@article{ea3fa3ab-e91d-4fa6-8423-e5a37425e3d7, abstract = {{The paper addresses the issue of so-called functional foods, i.e. a specific type of health foods. The basic idea is that the claims made in the framing of these products have the character of modem myths. The myth structure discursively obscures the ideologically loaded scientific/medical premises on which the claims are resting. Rather than being healthy in an absolute sense, these products are mimicking an abstract idea of healthiness-they are a health simulacrum.}}, author = {{Östberg, Jacob}}, issn = {{0098-9258}}, language = {{eng}}, pages = {{129--134}}, publisher = {{Association for Consumer Research}}, series = {{Advances in Consumer Research}}, title = {{Functional foods: A health simulacrum}}, volume = {{30}}, year = {{2003}}, }