Strategic reversal – The network as reason, means and end
(2014) In The IMP Journal 8(2). p.74-83- Abstract
- This paper describes and discusses strategic reversal in a network context. Strategic reversal here refers to how a company implements
a strategy and, with a lapse of time, decides to undo that strategic change. The paper discusses strategic reversal in terms of being: (i) driven by the network or changes therein; (ii) using the network to accomplish the reversal; and (iii) affecting network parties. It contrasts this with the initial strategy, and discusses the initial strategy and reversal in terms of company-centric and network-driven strategy. Two case studies illustrate this. The paper concludes that the reversal may be company-centric to as high an extent as the initial strategy. The reversal is not complete in the sense... (More) - This paper describes and discusses strategic reversal in a network context. Strategic reversal here refers to how a company implements
a strategy and, with a lapse of time, decides to undo that strategic change. The paper discusses strategic reversal in terms of being: (i) driven by the network or changes therein; (ii) using the network to accomplish the reversal; and (iii) affecting network parties. It contrasts this with the initial strategy, and discusses the initial strategy and reversal in terms of company-centric and network-driven strategy. Two case studies illustrate this. The paper concludes that the reversal may be company-centric to as high an extent as the initial strategy. The reversal is not complete in the sense that it does not bring the parties, or their network connections, back to what they were before the initial strategy. For the firms reversing their strategies, new parties need to be invited to direct relationships, while present network parties may inhibit the reversal. These findings contribute to previous research through describing post-implementation reversal of strategy, and relate it to the network in its formulation, implementation and as affecting its outcome. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/4934803
- author
- Öberg, Christina LU
- organization
- publishing date
- 2014
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- Corporate divorce, demerger, divesture, means, reversal, strategy
- in
- The IMP Journal
- volume
- 8
- issue
- 2
- pages
- 74 - 83
- publisher
- Emerald Group Publishing Limited
- ISSN
- 0809-7259
- language
- English
- LU publication?
- yes
- id
- ead8170c-852a-45ec-9f63-66c7aabbf6cf (old id 4934803)
- date added to LUP
- 2016-04-01 14:13:18
- date last changed
- 2018-11-21 20:24:38
@article{ead8170c-852a-45ec-9f63-66c7aabbf6cf,
abstract = {{This paper describes and discusses strategic reversal in a network context. Strategic reversal here refers to how a company implements<br/><br>
a strategy and, with a lapse of time, decides to undo that strategic change. The paper discusses strategic reversal in terms of being: (i) driven by the network or changes therein; (ii) using the network to accomplish the reversal; and (iii) affecting network parties. It contrasts this with the initial strategy, and discusses the initial strategy and reversal in terms of company-centric and network-driven strategy. Two case studies illustrate this. The paper concludes that the reversal may be company-centric to as high an extent as the initial strategy. The reversal is not complete in the sense that it does not bring the parties, or their network connections, back to what they were before the initial strategy. For the firms reversing their strategies, new parties need to be invited to direct relationships, while present network parties may inhibit the reversal. These findings contribute to previous research through describing post-implementation reversal of strategy, and relate it to the network in its formulation, implementation and as affecting its outcome.}},
author = {{Öberg, Christina}},
issn = {{0809-7259}},
keywords = {{Corporate divorce; demerger; divesture; means; reversal; strategy}},
language = {{eng}},
number = {{2}},
pages = {{74--83}},
publisher = {{Emerald Group Publishing Limited}},
series = {{The IMP Journal}},
title = {{Strategic reversal – The network as reason, means and end}},
url = {{https://lup.lub.lu.se/search/files/3849741/4937642.pdf}},
volume = {{8}},
year = {{2014}},
}