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Stakeholder satisfaction with corporate conflict engagement actions : Exploring the effects of goodwill, trust, and value alignment

Valentini, Chiara ; Munnukka, Juha and Zhao, Hui LU (2024) In Business Horizons
Abstract
In the last decade, businesses have played an increasingly significant role in promoting stability, democracy, and human rights, particularly concerning the United Nations Sustainable Development Goals, which emphasize peace, justice, and strong institutions. Consequently, there has been a greater focus on corporate social responsibility and corporate citizenship. Research has explored business motivations and actions in conflict mitigation. Nevertheless, less attention has been given to the impact of conflict engagement actions on stakeholders’ perceptions and behavioral intentions. This study aims to fill this gap by testing the effects of types of corporate conflict engagement actions on stakeholders’ satisfaction with business choices... (More)
In the last decade, businesses have played an increasingly significant role in promoting stability, democracy, and human rights, particularly concerning the United Nations Sustainable Development Goals, which emphasize peace, justice, and strong institutions. Consequently, there has been a greater focus on corporate social responsibility and corporate citizenship. Research has explored business motivations and actions in conflict mitigation. Nevertheless, less attention has been given to the impact of conflict engagement actions on stakeholders’ perceptions and behavioral intentions. This study aims to fill this gap by testing the effects of types of corporate conflict engagement actions on stakeholders’ satisfaction with business choices and overall corporate goodwill. This study employs an experimental design in which respondents are exposed to corporate conflict engagement actions in scenarios related to the Russia–Ukraine conflict. The findings of this study are particularly relevant to business firms and their quest for whether to engage in regions undergoing conflict. The results illuminate the key factors of corporate conflict engagement actions that shape stakeholder satisfaction and corporate goodwill perceptions in today’s complex geopolitical landscape. (Less)
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author
; and
organization
publishing date
type
Contribution to journal
publication status
epub
subject
in
Business Horizons
publisher
Elsevier
ISSN
0007-6813
DOI
10.1016/j.bushor.2024.08.003
language
English
LU publication?
yes
id
eca8df0e-b4a3-4b26-8baa-45b49dc7a319
date added to LUP
2024-08-22 14:52:29
date last changed
2024-08-26 11:22:06
@article{eca8df0e-b4a3-4b26-8baa-45b49dc7a319,
  abstract     = {{In the last decade, businesses have played an increasingly significant role in promoting stability, democracy, and human rights, particularly concerning the United Nations Sustainable Development Goals, which emphasize peace, justice, and strong institutions. Consequently, there has been a greater focus on corporate social responsibility and corporate citizenship. Research has explored business motivations and actions in conflict mitigation. Nevertheless, less attention has been given to the impact of conflict engagement actions on stakeholders’ perceptions and behavioral intentions. This study aims to fill this gap by testing the effects of types of corporate conflict engagement actions on stakeholders’ satisfaction with business choices and overall corporate goodwill. This study employs an experimental design in which respondents are exposed to corporate conflict engagement actions in scenarios related to the Russia–Ukraine conflict. The findings of this study are particularly relevant to business firms and their quest for whether to engage in regions undergoing conflict. The results illuminate the key factors of corporate conflict engagement actions that shape stakeholder satisfaction and corporate goodwill perceptions in today’s complex geopolitical landscape.}},
  author       = {{Valentini, Chiara and Munnukka, Juha and Zhao, Hui}},
  issn         = {{0007-6813}},
  language     = {{eng}},
  publisher    = {{Elsevier}},
  series       = {{Business Horizons}},
  title        = {{Stakeholder satisfaction with corporate conflict engagement actions : Exploring the effects of goodwill, trust, and value alignment}},
  url          = {{http://dx.doi.org/10.1016/j.bushor.2024.08.003}},
  doi          = {{10.1016/j.bushor.2024.08.003}},
  year         = {{2024}},
}