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The importance of market and entrepreneurial strategic orientations among companies committed to sustainability values and practices

Nilsson, Jonas ; Jansson, Johan LU ; Hed Vall, Gabriella and Modig, Frida (2018)
Abstract
In the last few decades it has become ever clearer that humankind faces many serious environmental challenges. As the corporate sector has been identified as an important actor to address these challenges, understanding why certain companies choose to adopt sustainability initiatives, while others do not, is an important question. However, little previous research has addressed how sustainability is linked with core business strategies and concepts. In this chapter, we address this gap by highlighting how corporate strategic orientations relate to adherence to an ecological worldview and different measures of sustainability performance. Using an analytical framework where companies are classified according to their level of market and... (More)
In the last few decades it has become ever clearer that humankind faces many serious environmental challenges. As the corporate sector has been identified as an important actor to address these challenges, understanding why certain companies choose to adopt sustainability initiatives, while others do not, is an important question. However, little previous research has addressed how sustainability is linked with core business strategies and concepts. In this chapter, we address this gap by highlighting how corporate strategic orientations relate to adherence to an ecological worldview and different measures of sustainability performance. Using an analytical framework where companies are classified according to their level of market and entrepreneurial orientation, we find that companies high in these orientations also display higher levels of integration of sustainability in corporate strategies and culture. The main implication of this study points to the importance of market and entrepreneurial strategic orientations among companies committed to sustainability values and practices. (Less)
Please use this url to cite or link to this publication:
author
; ; and
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
host publication
Business Strategies for Sustainability
editor
Borland, Helen ; Lindgreen, Adam ; Maon, François ; Vanhamme, Joëlle ; Ambrosini, Véronique and Palacios Florencio, Beatriz
publisher
Routledge
ISBN
9780429458859
9781138311343
language
English
LU publication?
yes
id
f171c6f3-1e62-4716-b023-15a57ddcfca4
alternative location
https://www.routledge.com/Business-Strategies-for-Sustainability/Borland-Lindgreen-Maon-Ambrosini-Palacios-Florencio-Vanhamme/p/book/9781138311343#
date added to LUP
2018-09-19 17:27:36
date last changed
2018-11-21 21:41:42
@inbook{f171c6f3-1e62-4716-b023-15a57ddcfca4,
  abstract     = {In the last few decades it has become ever clearer that humankind faces many serious environmental challenges. As the corporate sector has been identified as an important actor to address these challenges, understanding why certain companies choose to adopt sustainability initiatives, while others do not, is an important question. However, little previous research has addressed how sustainability is linked with core business strategies and concepts. In this chapter, we address this gap by highlighting how corporate strategic orientations relate to adherence to an ecological worldview and different measures of sustainability performance. Using an analytical framework where companies are classified according to their level of market and entrepreneurial orientation, we find that companies high in these orientations also display higher levels of integration of sustainability in corporate strategies and culture. The main implication of this study points to the importance of market and entrepreneurial strategic orientations among companies committed to sustainability values and practices.},
  author       = {Nilsson, Jonas and Jansson, Johan and Hed Vall, Gabriella and Modig, Frida},
  booktitle    = {Business Strategies for Sustainability},
  editor       = {Borland, Helen and Lindgreen, Adam and Maon, François and Vanhamme, Joëlle and Ambrosini, Véronique and Palacios Florencio, Beatriz},
  isbn         = {9780429458859},
  language     = {eng},
  publisher    = {Routledge},
  title        = {The importance of market and entrepreneurial strategic orientations among companies committed to sustainability values and practices},
  url          = {https://www.routledge.com/Business-Strategies-for-Sustainability/Borland-Lindgreen-Maon-Ambrosini-Palacios-Florencio-Vanhamme/p/book/9781138311343#},
  year         = {2018},
}