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Multi-targeted ethnography and the Challenge of Engaging New Audiences and Publics

O'Dell, Thomas LU (2017) In Sociological Research Online 22(4). p.193-207
Abstract
This article focuses upon and problematizes the manner in which anthropologists and ethnologists have traditionally striven to communicate and share the knowledge they have gained through fieldwork. It does so by presenting and discussing the concept of multi-targeted ethnography, a move which implies a switch in perspectives that emphasizes distributive rather than accumulative modes of the ethnographic endeavor. In so doing, the objective of this text is to illuminate and discuss how multi-targeted ethnography might be understood, framed, and developed in relation to the broader array of audiences that ethnography is increasingly expected to engage. As part of this argument, the text points to a need to more actively reflect upon how... (More)
This article focuses upon and problematizes the manner in which anthropologists and ethnologists have traditionally striven to communicate and share the knowledge they have gained through fieldwork. It does so by presenting and discussing the concept of multi-targeted ethnography, a move which implies a switch in perspectives that emphasizes distributive rather than accumulative modes of the ethnographic endeavor. In so doing, the objective of this text is to illuminate and discuss how multi-targeted ethnography might be understood, framed, and developed in relation to the broader array of audiences that ethnography is increasingly expected to engage. As part of this argument, the text points to a need to more actively reflect upon how scholars can engage the audiences their work is intended for, to not only establish understanding, answer questions, and deliver solutions to existing problems but even point to underlying questions that may elude clear-cut answers and be in need of open discussion and contestation. (Less)
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author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Composing Ethnography, engaged scholarship, multi-targeted ethnography
in
Sociological Research Online
volume
22
issue
4
pages
193 - 207
external identifiers
  • scopus:85007251845
DOI
10.1177/1360780417726734
language
English
LU publication?
yes
id
f849fa09-e9b5-4907-8393-ec2640b7fb8a
date added to LUP
2017-12-20 13:50:44
date last changed
2018-05-20 04:39:33
@article{f849fa09-e9b5-4907-8393-ec2640b7fb8a,
  abstract     = {This article focuses upon and problematizes the manner in which anthropologists and ethnologists have traditionally striven to communicate and share the knowledge they have gained through fieldwork. It does so by presenting and discussing the concept of multi-targeted ethnography, a move which implies a switch in perspectives that emphasizes distributive rather than accumulative modes of the ethnographic endeavor. In so doing, the objective of this text is to illuminate and discuss how multi-targeted ethnography might be understood, framed, and developed in relation to the broader array of audiences that ethnography is increasingly expected to engage. As part of this argument, the text points to a need to more actively reflect upon how scholars can engage the audiences their work is intended for, to not only establish understanding, answer questions, and deliver solutions to existing problems but even point to underlying questions that may elude clear-cut answers and be in need of open discussion and contestation.},
  author       = {O'Dell, Thomas},
  keyword      = {Composing Ethnography,engaged scholarship,multi-targeted ethnography},
  language     = {eng},
  number       = {4},
  pages        = {193--207},
  series       = {Sociological Research Online},
  title        = {Multi-targeted ethnography and the Challenge of Engaging New Audiences and Publics},
  url          = {http://dx.doi.org/10.1177/1360780417726734},
  volume       = {22},
  year         = {2017},
}