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Spaces of identity in the city : Embracing the contradictions

Cassinger, Cecilia LU and Thelander, Åsa LU (2017) In Routledge Studies in Critical Marketing p.70-81
Abstract
Several studies demonstrate the value of residents’ voices in the place branding process, however, relatively little is known about how residents experience participating in place branding campaigns and the consequences for place identity. This chapter explores the question of whether participatory branding initiatives could potentially lead to more inclusionary representational spaces in the city. Knowledge about how such spaces are produced can inform the maintenance of place brand on the strategic level and how it may include the needs of the local community. The study shows that contradictions within spaces could be useful to preserve on a strategic level in order to increase the awareness of marginalized interest in the city’s... (More)
Several studies demonstrate the value of residents’ voices in the place branding process, however, relatively little is known about how residents experience participating in place branding campaigns and the consequences for place identity. This chapter explores the question of whether participatory branding initiatives could potentially lead to more inclusionary representational spaces in the city. Knowledge about how such spaces are produced can inform the maintenance of place brand on the strategic level and how it may include the needs of the local community. The study shows that contradictions within spaces could be useful to preserve on a strategic level in order to increase the awareness of marginalized interest in the city’s identity. Contradictions highlight asymmetries in power relations between groups and interests in the city and are difficult to resolve, thus they create ambiguous spaces in which the place identity is continuously reworked and negotiated. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
place branding, place identity, space, city, particpation, social media
host publication
Inclusive place branding
series title
Routledge Studies in Critical Marketing
editor
Kavaratzis, Mihalis; Giovarnardi, Massimo; Lichrou, Maria; ; and
pages
70 - 81
publisher
Routledge
external identifiers
  • scopus:85050055837
ISBN
9781138659247
978-131721672-8
language
English
LU publication?
yes
id
f8cf710d-1002-4843-b36b-342ab34b4774
date added to LUP
2017-10-21 17:48:56
date last changed
2019-02-20 10:55:16
@inbook{f8cf710d-1002-4843-b36b-342ab34b4774,
  abstract     = {Several studies demonstrate the value of residents’ voices in the place branding process, however, relatively little is known about how residents experience participating in place branding campaigns and the consequences for place identity. This chapter explores the question of whether participatory branding initiatives could potentially lead to more inclusionary representational spaces in the city. Knowledge about how such spaces are produced can inform the maintenance of place brand on the strategic level and how it may include the needs of the local community. The study shows that contradictions within spaces could be useful to preserve on a strategic level in order to increase the awareness of marginalized interest in the city’s identity. Contradictions highlight asymmetries in power relations between groups and interests in the city and are difficult to resolve, thus they create ambiguous spaces in which the place identity is continuously reworked and negotiated. },
  author       = {Cassinger, Cecilia and Thelander, Åsa},
  editor       = {Kavaratzis, Mihalis and Giovarnardi, Massimo and Lichrou, Maria},
  isbn         = {9781138659247},
  keyword      = {place branding,place identity,space,city,particpation,social media},
  language     = {eng},
  month        = {11},
  pages        = {70--81},
  publisher    = {Routledge},
  series       = {Routledge Studies in Critical Marketing},
  title        = {Spaces of identity in the city : Embracing the contradictions},
  year         = {2017},
}