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Jihadi Kitsch: The Promesse de Bonheur of Islamist Terrorism

Necef, Mehmet Ümit and Frees Esholdt, Henriette LU (2022) In Studies in Conflict & Terrorism
Abstract
Elaborating on conceptualizations of kitsch in the realm of art and sociology in the context of ISIS propaganda and culture, this article introduces the concept of jihadi kitsch. Kitsch is characterized by a compulsion to escape from the banality of daily reality and lack of coherent meaning in modern society through, in the words of the philosopher and sociologist Theodor Adorno, a self-made and futile promesse de bonheur, i.e. promise of happiness. The article explicates and illustrates seven distinct aspects of jihadi kitsch: (1) escape from daily life, (2) eroticization of power and “pornokitsch,” (3) “kitsch of death”: romanticized and trivialized violence and death, (4) purity and filth, (5) moral collapse, (6) simplism: an easily... (More)
Elaborating on conceptualizations of kitsch in the realm of art and sociology in the context of ISIS propaganda and culture, this article introduces the concept of jihadi kitsch. Kitsch is characterized by a compulsion to escape from the banality of daily reality and lack of coherent meaning in modern society through, in the words of the philosopher and sociologist Theodor Adorno, a self-made and futile promesse de bonheur, i.e. promise of happiness. The article explicates and illustrates seven distinct aspects of jihadi kitsch: (1) escape from daily life, (2) eroticization of power and “pornokitsch,” (3) “kitsch of death”: romanticized and trivialized violence and death, (4) purity and filth, (5) moral collapse, (6) simplism: an easily accessible worldview, (7) nostalgia: looking back with longing to an authentic past. Capturing the kitsch aspect of jihadi propaganda and culture, the article contributes a new theoretical approach to the existing literature discussing the attractions of jihadism, and ends with a discussion on how the concept of jihadi kitsch can potentially contribute to combating Islamist terrorism through humor. (Less)
Abstract (Swedish)
Elaborating on conceptualizations of kitsch in the realm of art and sociology in the context of ISIS propaganda and culture, this article introduces the concept of jihadi kitsch. Kitsch is characterized by a compulsion to escape from the banality of daily reality and lack of coherent meaning in modern society through, in the words of the philosopher and sociologist Theodor Adorno, a self-made and futile promesse de bonheur, i.e. promise of happiness. The article explicates and illustrates seven distinct aspects of jihadi kitsch: (1) escape from daily life, (2) eroticization of power and “pornokitsch,” (3) “kitsch of death”: romanticized and trivialized violence and death, (4) purity and filth, (5) moral collapse, (6) simplism: an easily... (More)
Elaborating on conceptualizations of kitsch in the realm of art and sociology in the context of ISIS propaganda and culture, this article introduces the concept of jihadi kitsch. Kitsch is characterized by a compulsion to escape from the banality of daily reality and lack of coherent meaning in modern society through, in the words of the philosopher and sociologist Theodor Adorno, a self-made and futile promesse de bonheur, i.e. promise of happiness. The article explicates and illustrates seven distinct aspects of jihadi kitsch: (1) escape from daily life, (2) eroticization of power and “pornokitsch,” (3) “kitsch of death”: romanticized and trivialized violence and death, (4) purity and filth, (5) moral collapse, (6) simplism: an easily accessible worldview, (7) nostalgia: looking back with longing to an authentic past. Capturing the kitsch aspect of jihadi propaganda and culture, the article contributes a new theoretical approach to the existing literature discussing the attractions of jihadism, and ends with a discussion on how the concept of jihadi kitsch can potentially contribute to combating Islamist terrorism through humor. (Less)
Please use this url to cite or link to this publication:
author
and
organization
publishing date
type
Contribution to journal
publication status
epub
subject
keywords
Islamic State, ISIS, Propaganda, Jihadi Kitsch, salafi-jihadism
in
Studies in Conflict & Terrorism
pages
26 pages
publisher
Taylor & Francis
ISSN
1521-0731
DOI
10.1080/1057610X.2022.2156035
language
English
LU publication?
yes
id
f901ca43-a481-4226-867e-f15384ab7708
date added to LUP
2022-12-17 23:00:23
date last changed
2022-12-19 09:00:38
@article{f901ca43-a481-4226-867e-f15384ab7708,
  abstract     = {{Elaborating on conceptualizations of kitsch in the realm of art and sociology in the context of ISIS propaganda and culture, this article introduces the concept of jihadi kitsch. Kitsch is characterized by a compulsion to escape from the banality of daily reality and lack of coherent meaning in modern society through, in the words of the philosopher and sociologist Theodor Adorno, a self-made and futile promesse de bonheur, i.e. promise of happiness. The article explicates and illustrates seven distinct aspects of jihadi kitsch: (1) escape from daily life, (2) eroticization of power and “pornokitsch,” (3) “kitsch of death”: romanticized and trivialized violence and death, (4) purity and filth, (5) moral collapse, (6) simplism: an easily accessible worldview, (7) nostalgia: looking back with longing to an authentic past. Capturing the kitsch aspect of jihadi propaganda and culture, the article contributes a new theoretical approach to the existing literature discussing the attractions of jihadism, and ends with a discussion on how the concept of jihadi kitsch can potentially contribute to combating Islamist terrorism through humor.}},
  author       = {{Necef, Mehmet Ümit and Frees Esholdt, Henriette}},
  issn         = {{1521-0731}},
  keywords     = {{Islamic State; ISIS; Propaganda; Jihadi Kitsch; salafi-jihadism}},
  language     = {{eng}},
  month        = {{12}},
  publisher    = {{Taylor & Francis}},
  series       = {{Studies in Conflict & Terrorism}},
  title        = {{Jihadi Kitsch: The Promesse de Bonheur of Islamist Terrorism}},
  url          = {{https://lup.lub.lu.se/search/files/131691537/Necef_Esholdt_2022_Jihadi_Kitsch_The_Promesse_de_Bonheur_of_Islamist_Terrorism.pdf}},
  doi          = {{10.1080/1057610X.2022.2156035}},
  year         = {{2022}},
}