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Experimental evidence of an environmental attitude-behavior gap in high-cost situations

Farjam, Mike LU ; Nikolaychuk, Olexandr and Bravo, Giangiacomo (2019) In Ecological Economics 166. p.106434-106434
Abstract
So far, there has been mixed evidence in the literature regarding the relationship between environmental attitudes and actual ‘green’ actions, something known as the attitude-behavior gap. This raises the question of when attitudes can actually work as a lever to promote environmental objectives, such as climate change mitigation, and, conversely, when other factors would be more effective. This paper presents an online experiment with real money at stake and real-world consequences designed to test the effect of environmental attitudes on behavior under various conditions. We found that environmental attitudes affected behavior only in low-cost situations. This finding is consistent with the low-cost hypothesis of environmental behavior... (More)
So far, there has been mixed evidence in the literature regarding the relationship between environmental attitudes and actual ‘green’ actions, something known as the attitude-behavior gap. This raises the question of when attitudes can actually work as a lever to promote environmental objectives, such as climate change mitigation, and, conversely, when other factors would be more effective. This paper presents an online experiment with real money at stake and real-world consequences designed to test the effect of environmental attitudes on behavior under various conditions. We found that environmental attitudes affected behavior only in low-cost situations. This finding is consistent with the low-cost hypothesis of environmental behavior postulating that concerned individuals will undertake low-cost actions in order to reduce the cognitive dissonance between their attitudes and rational realization of the environmental impact of their behavior but avoid higher-cost actions despite their greater potential as far as environmental protection. This finding has important consequences for the design of more effective climate policies as it puts limits on what can be achieved by raising environmental concern alone. (Less)
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author
; and
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Climate change mitigation, Low-cost hypothesis, Online experiment, Collective-risk social dilemma
in
Ecological Economics
volume
166
pages
6 pages
publisher
Elsevier
external identifiers
  • scopus:85070938188
ISSN
0921-8009
DOI
10.1016/j.ecolecon.2019.106434
language
English
LU publication?
no
id
f979eaa2-a8bc-4ed9-8fcd-e6f18f673c76
date added to LUP
2021-01-20 16:45:09
date last changed
2022-04-26 23:45:39
@article{f979eaa2-a8bc-4ed9-8fcd-e6f18f673c76,
  abstract     = {{So far, there has been mixed evidence in the literature regarding the relationship between environmental attitudes and actual ‘green’ actions, something known as the attitude-behavior gap. This raises the question of when attitudes can actually work as a lever to promote environmental objectives, such as climate change mitigation, and, conversely, when other factors would be more effective. This paper presents an online experiment with real money at stake and real-world consequences designed to test the effect of environmental attitudes on behavior under various conditions. We found that environmental attitudes affected behavior only in low-cost situations. This finding is consistent with the low-cost hypothesis of environmental behavior postulating that concerned individuals will undertake low-cost actions in order to reduce the cognitive dissonance between their attitudes and rational realization of the environmental impact of their behavior but avoid higher-cost actions despite their greater potential as far as environmental protection. This finding has important consequences for the design of more effective climate policies as it puts limits on what can be achieved by raising environmental concern alone.}},
  author       = {{Farjam, Mike and Nikolaychuk, Olexandr and Bravo, Giangiacomo}},
  issn         = {{0921-8009}},
  keywords     = {{Climate change mitigation; Low-cost hypothesis; Online experiment; Collective-risk social dilemma}},
  language     = {{eng}},
  pages        = {{106434--106434}},
  publisher    = {{Elsevier}},
  series       = {{Ecological Economics}},
  title        = {{Experimental evidence of an environmental attitude-behavior gap in high-cost situations}},
  url          = {{http://dx.doi.org/10.1016/j.ecolecon.2019.106434}},
  doi          = {{10.1016/j.ecolecon.2019.106434}},
  volume       = {{166}},
  year         = {{2019}},
}