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A fun, active and sociable life on display - Nursing home presentations on Instagram

Carlstedt, Elisabeth LU (2019) In Ageing and Society 39(9). p.2109-2132
Abstract

Swedish nursing homes' use of Instagram has increased vastly in the past few years. Instagram is understood as a means to manage the image they wish to mediate to the public. This article examines what is displayed in the nursing homes' Instagram accounts, and what kind of reality is thereby constructed. The data consist of 338 Instagram images from four nursing homes' Instagram accounts. It is found that nursing home life is primarily depicted on Instagram as active, sociable and fun, with informal, friendly relations between staff and residents, and residents able to continue to live as before, if not better, and to interact with surrounding society. Frailty, boredom, loneliness and death were absent from the data, as were mundane... (More)

Swedish nursing homes' use of Instagram has increased vastly in the past few years. Instagram is understood as a means to manage the image they wish to mediate to the public. This article examines what is displayed in the nursing homes' Instagram accounts, and what kind of reality is thereby constructed. The data consist of 338 Instagram images from four nursing homes' Instagram accounts. It is found that nursing home life is primarily depicted on Instagram as active, sociable and fun, with informal, friendly relations between staff and residents, and residents able to continue to live as before, if not better, and to interact with surrounding society. Frailty, boredom, loneliness and death were absent from the data, as were mundane care activities. The article concludes that the presentations in the Instagram accounts challenge the traditional idea of nursing homes as total institutions, and the decline and loss associated with living in such institutions; however, there is a risk that these idyllic presentations conceal the inherent problems of nursing home life.

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Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
image analysis, Instagram, nursing home, reality construction
in
Ageing and Society
volume
39
issue
9
pages
2109 - 2132
publisher
Cambridge University Press
external identifiers
  • scopus:85052576199
ISSN
0144-686X
DOI
10.1017/S0144686X18000454
language
English
LU publication?
yes
id
fa5a63d0-186b-4a09-937c-d85013019475
date added to LUP
2018-10-04 10:19:58
date last changed
2019-08-22 10:45:37
@article{fa5a63d0-186b-4a09-937c-d85013019475,
  abstract     = {<p>Swedish nursing homes' use of Instagram has increased vastly in the past few years. Instagram is understood as a means to manage the image they wish to mediate to the public. This article examines what is displayed in the nursing homes' Instagram accounts, and what kind of reality is thereby constructed. The data consist of 338 Instagram images from four nursing homes' Instagram accounts. It is found that nursing home life is primarily depicted on Instagram as active, sociable and fun, with informal, friendly relations between staff and residents, and residents able to continue to live as before, if not better, and to interact with surrounding society. Frailty, boredom, loneliness and death were absent from the data, as were mundane care activities. The article concludes that the presentations in the Instagram accounts challenge the traditional idea of nursing homes as total institutions, and the decline and loss associated with living in such institutions; however, there is a risk that these idyllic presentations conceal the inherent problems of nursing home life.</p>},
  author       = {Carlstedt, Elisabeth},
  issn         = {0144-686X},
  keyword      = {image analysis,Instagram,nursing home,reality construction},
  language     = {eng},
  number       = {9},
  pages        = {2109--2132},
  publisher    = {Cambridge University Press},
  series       = {Ageing and Society},
  title        = {A fun, active and sociable life on display - Nursing home presentations on Instagram},
  url          = {http://dx.doi.org/10.1017/S0144686X18000454},
  volume       = {39},
  year         = {2019},
}