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Integrating Corporate Social Responsibility into Marketing Strategy – the cases of two European food retailers

Cerne, Annette LU and El-Ansary, Adel I (2005) 13th International Conference on Research in Distributive Trades
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author
organization
publishing date
type
Contribution to conference
publication status
published
subject
conference name
13th International Conference on Research in Distributive Trades
conference location
Lund, Sweden
language
English
LU publication?
yes
id
fd90dda2-0680-4bf4-bd54-221ebd85d64a (old id 1763330)
date added to LUP
2011-01-21 13:49:15
date last changed
2018-11-21 21:12:38
@misc{fd90dda2-0680-4bf4-bd54-221ebd85d64a,
  author       = {Cerne, Annette and El-Ansary, Adel I},
  language     = {eng},
  location     = {Lund, Sweden},
  title        = {Integrating Corporate Social Responsibility into Marketing Strategy – the cases of two European food retailers},
  year         = {2005},
}