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2002
Mark Consumer Mythologies of Legoland
Gyimothy, Szilvia ^LU and Nick, Johns (2002)
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
Mark Market Segmentation and the Prediction of Tourist Behaviour: The Case of Bornholm, Denmark
Nick, Johns and Gyimothy, Szilvia ^LU (2002) In Journal of Travel Research 40(3). p.316-327
- Contribution to journal › Article
2001
Mark Myths of a theme park: An Icon of Postmodern Family Life
Nick, Johns and Gyimothy, Szilvia ^LU (2001) In Journal of Vacation Marketing 8(5). p.320-331
- Contribution to journal › Article