Publications | Lund University Publications

11 – 20 of 32

show: 10
|
sort: year (new to old)

News feed Embed this list Save this search Mark all Export

Cancel

Embed this list

copy and paste the html snippet below into your own page:

<iframe src="https://lup.lub.lu.se/search/publication?embed=1&q=author+exact+%225ac41e4d-7722-4962-9990-d1b1aa06b4a6%22&amp;hide_pagination=1&amp;hide_info=1&amp;hide_options=1"
  width="100%"
  height="400"
  allowtransparency="true"
  frameborder="0">
</iframe>

2014
Mark Market and brand-oriented schools of positioning
Urde, Mats ^LU and Koch, Christian ^LU (2014) In Journal of Product & Brand Management 23(7). p.478-490
- Contribution to journal › Article
Mark The Nobel Prize: A 'Heritage based' Brand-oriented Network
Urde, Mats ^LU and Greyser, Stephen A (2014) In Harvard Business School working papers series 15-010(15-010).
- Working paper/Preprint › Working paper
2013
Mark Brand orientation and market orientation – From alternatives to synergy
Urde, Mats ^LU ; Baumgarth, Carsten and Merrilees, Bill (2013) In Journal of Business Research 66(1). p.13-20
- Contribution to journal › Article
Mark Corporate Brand Identity Matrix
Urde, Mats ^LU (2013) In Journal of Brand Management 20(9). p.742-761
- Contribution to journal › Article
Mark Brand orientation : Past, Present, and Future
Baumgarth, Carsten ; Merrilees, Bill and Urde, Mats ^LU (2013) In Journal of Marketing Management 29(9-10). p.973-980
- Contribution to journal › Debate/Note/Editorial
2011
Mark Brand and market oriented positioning
Urde, Mats ^LU and Koch, Christian ^LU (2011) Der Markentag p.353-369
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
2009
Mark Uncovering the corporate brand's core values
Urde, Mats ^LU (2009) 10th Symposium of the International-Corporate-Identity-Group In Management Decision 47(4). p.616-638
- Contribution to journal › Article
2007
Mark Corporate brands with a heritage
Urde, Mats ^LU ; Greyser, Stephen A and Balmer, John M T (2007) In Journal of Brand Management 15(1). p.4-19
- Contribution to journal › Article
2006
Mark The monarchy as a corporate brand - Some corporate communications dimensions
Greyser, Stephen A. ; Balmer, John M. T. and Urde, Mats ^LU (2006) In European Journal of Marketing 40(7-8). p.902-908
- Contribution to journal › Article
Mark The Crown as a corporate brand: Insights from Monarchies
Balmer, John M T ; Greyser, Stephen A and Urde, Mats ^LU (2006) In Journal of Brand Management 14(1). p.137-161
- Contribution to journal › Article

your query:: Remove author: Urde, Mats (LU)