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- 2017
-
Mark
MNE microfoundations and routines for building a legitimate and sustainable position in emerging markets
(
- Contribution to journal › Article
- 2016
-
Mark
Market driving strategies : Beyond localization
(
- Contribution to journal › Article
-
Mark
CSR: retailer activities vs. consumer buying decisions
(
- Contribution to journal › Article
-
Mark
How MNEs Manage Their Institutional Context in the BRIC Markets
2016) 25th Conference of the Consortium of International Marketing Research (CIMaR). Xi’an, China(
- Contribution to conference › Paper, not in proceeding
-
Mark
Competing logics in corporate social responsibility : retailer and supplier relationships on emerging markets
2016) The 5th Nordic Retail and Wholesale Conference - NRWC(
- Contribution to conference › Paper, not in proceeding
- 2015
-
Mark
Enhancing Organizational Performance of International SMEs through Inter-Firm Marketing Collaborations
(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
The Alliance Capability of Technology-Based Born Globals
(
- Contribution to journal › Article
-
Mark
Institutional forces and firms’ positioning in China and Brazil.
(
- Contribution to journal › Article
-
Mark
Internationalization Through Sociopolitical Relationships: MNEs in India.
(
- Contribution to journal › Article
-
Mark
Retail Activities vs. Consumer Perceptions and Buying Decisions Regarding Social Responsibility.
2015) 18th Conference of the European Association for Education and Research in Commercial Distribution (EAERCD)(
- Contribution to conference › Paper, not in proceeding