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- 2024
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Mark
Understanding the effects of firms' unresponsiveness on social media toward customer feedback on customers' engagement: the impact of ethnicity
2024) In Journal of Research in Interactive Marketing: Special Issue on Digital Piracy(
- Contribution to journal › Article
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Mark
Social media marketing activities, customer engagement, and customer stickiness : A longitudinal investigation
2024) In Psychology and Marketing(
- Contribution to journal › Article