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2016
Mark The political nature of brand governance : a discourse analysis approach to a regional brand building process
Lucarelli, Andrea ^LU and Giovanardi, Massimo (2016) In Journal of Public Affairs 16(1). p.16-27
- Contribution to journal › Article
2011
Mark Strategic communication management in the non-profit sector: a simplified model
Wiggill, MN ^LU (2011) In Journal of Public Affairs 11(4). p.226-235
- Contribution to journal › Article