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2019
Mark What Does Your Corporate Brand Stand For?
Greyser, Stephen A and Urde, Mats ^LU (2019) In Harvard Business Review January February 2019(January February 2019). p.82-89
- Contribution to journal › Article
2016
Mark The brand core and its management over time
Urde, Mats ^LU (2016) In Journal of Product & Brand Management 25(1). p.26-42
- Contribution to journal › Article