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- 2021
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Mark
Sustainable businesses speak to the heart of consumers : Looking at sustainability with a marketing lens to reap banking consumers’ loyalty
- Contribution to journal › Article
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Mark
The nexus of csr and co-creation : A roadmap towards consumer loyalty
- Contribution to journal › Article
-
Mark
Csr communication through social media : A litmus test for banking consumers’ loyalty
- Contribution to journal › Article