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- 2013
-
Mark
Interaction Design Can Be Replaced By Marketing
2013) 22nd Nordic Academy of Management Conference(
- Contribution to conference › Paper, not in proceeding
- 2007
-
Mark
Transformation to a customer-oriented perspective through action learning in product and service development
(
- Contribution to journal › Article
-
Mark
Lean and/or agile supply chain management: Model application for the service industry
(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
- 2006
-
Mark
The Change from Feature Focus to Customer Focus in Packaging Development
2006)(
- Thesis › Doctoral thesis (compilation)
- 2002
-
Mark
The integration of customer needs in the establishment of an e-business system for internal service
2002) 8th Logistics Research Network (LRN) Conference, 2002(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
-
Mark
Packaging throughout the value chain in the customer perspective marketing mix
(
- Contribution to journal › Article