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- 2007
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Mark
Framgång i säljande - om värdeskapande i säljar- och köparinteraktionen på industriella marknader
2007) In Lund Studies in Economics and Management(
- Thesis › Doctoral thesis (monograph)
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Mark
The Mechanism of Market Driving with a Corporate Brand - The Case of a Global Retailer
2007)(
- Thesis › Doctoral thesis (monograph)
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Mark
Tyrannical Consumers - Initiate Value Creation in the Food Value Chain
2007)(
- Thesis › Licentiate thesis