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2024
Mark Pricing Capabilities in B2B
Hallberg, Niklas Lars ^LU (2024) In Elgar Encyclopedias in Business and Management series
- Chapter in Book/Report/Conference proceeding › Book chapter
2013
Mark Making B2B Sales Interactions Valuable - A Social and Symbolic Perspective
Hohenschwert, Lena ^LU (2013) In Lund Studies in Economics and Management 128.
- Thesis › Doctoral thesis (monograph)