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- 2015
-
Mark
Design for the BOP and the TOP: Requirements handling behaviour of designers
(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
- 2014
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Mark
How design process for the Base of the Pyramid differs from that for the Top of the Pyramid
(
- Contribution to journal › Article
- 2013
-
Mark
Design and Development of Products and Services at the Base of the Pyramid: A Review of Issues and Solutions
(
- Contribution to journal › Article
-
Mark
The Fortune at the Base of the Pyramid: Strategies for Creating Innovations
(
- Contribution to journal › Article