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2015
Mark Standardization management and decision-making : The Case of a Large Swedish Automotive Manufacturer
Foukaki, Amalia ^LU (2015) Interoperability for Enterprises Systems and Applications In Interoperability research for networked enterprises applications and software p.261-265
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
1999
Mark Brand Orientation: A mindset for building brands into strategic resources
Urde, Mats ^LU (1999) In Journal of Marketing Management 15. p.117-133
- Contribution to journal › Article