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- 2024
-
Mark
The Brand Matrix : Corporte Brand Leadership Starts from the Inside
(2024)
- Book/Report › Book
- 2018
-
Mark
Building a Trustworthy Corporate Identity : A Corpus-Based Analysis of Stance in Annual and Corporate Social Responsibility Reports
- Contribution to journal › Article
- 2016
-
Mark
‘I am proud to be on this team and believe that our best days are ahead’ : stance in corporate reports
(2016) ICAME 37
- Contribution to conference › Abstract
- 2012
-
Mark
Assessing social responsibility: A quantitative analysis of Appraisal in BP’s and IKEA’s social reports
- Contribution to journal › Article
- 2011
-
Mark
Acquisitions and network identity change
- Contribution to journal › Article