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- 2012
-
Mark
Managing Swiss Hospitality: How cultural antecedents of innovation and customer-oriented value systems can influence performance in the hotel industry
(
- Contribution to specialist publication or newspaper › Specialist publication article
- 2011
-
Mark
Customer Orientation, Learning Orientation, and New Service Development: An Empirical Investigation of the Swiss Hotel Industry
(
- Contribution to journal › Article
- 2010
-
Mark
Effect of customer orientation and entrepreneurial orientation on innovativeness: Evidence from the hotel industry in Switzerland
(
- Contribution to specialist publication or newspaper › Specialist publication article
- 2008
-
Mark
Effect of Customer Orientation and Innovativeness on Business Performance: a Study of Small-Sized Service Retailers
(
- Contribution to journal › Article