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2022
Mark Being innovative, fun, and green? Hedonic and environmental motivations in the use of green innovations
Flores, Phil Justice ^LU and Jansson, Johan ^LU (2022) In Journal of Marketing Management 38(17-18). p.1907-1936
- Contribution to journal › Article
2018
Mark Consumer motivations for sustainable consumption : The interaction of gain, normative and hedonic motivations on electric vehicle adoption
Rezvani, Zeinab ; Jansson, Johan ^LU and Bengtsson, Maria (2018) In Business Strategy and the Environment 27(8). p.1272-1283
- Contribution to journal › Article