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- 2018
-
Mark
An Inter-firm Perspective on Market, Brand and Entrepreneurial Orientation: the Influence on Performance
2018) European International Business Academy (EIBA)(
- Contribution to conference › Other
- 2016
-
Mark
Market driving strategies : Beyond localization
(
- Contribution to journal › Article
- 2012
-
Mark
Market driving capabilities and performance in global firms
2012) European International Business Academy(
- Contribution to conference › Paper, not in proceeding