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- 2019
-
Mark
Corporate brand positioning in complex industrial firms : Introducing a dynamic, process approach to positioning
(
- Contribution to journal › Article
- 2014
-
Mark
Corporate Brand Positioning – Case Studies across Firm Levels and Over Time
2014)(
- Thesis › Doctoral thesis (monograph)
-
Mark
Corporate Brand Positioning – A Process Perspective
2014) 9th Global Brand Conference(
- Contribution to conference › Paper, not in proceeding