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- 2022
-
Mark
Butikens roll för hållbar konsumtion : Ett marknadsorienterat perspektiv på hållbar sortimentsutveckling i dagligvarukedjan
2022) 159.(
- Thesis › Licentiate thesis
-
Mark
Brand orientation in action : Towards a relational approach
2022) 161.(
- Thesis › Doctoral thesis (compilation)
- 2016
-
Mark
Perceptual Alignment of Retail Brand Image in Corporate Branding: A study of employee perceived stakeholder alignment and effects on brand equity
2016)(
- Thesis › Doctoral thesis (monograph)
- 2010
-
Mark
Tracing the drivers of B2B brand strength and value
2010)(
- Thesis › Doctoral thesis (monograph)