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Political Deepfakes on Social Media

Agartz, Hampus LU and Agnell, Elsa (2026) SOCK10 20261
Sociology
Abstract
This study outlines the digital use of AI and the production of Deepfakes, with a focal lens on social media platform X and its integrated AI Grok. The study analyses comments through a sociological lens regarding Swedish political figure Ebba Busch in the Grok scandal, which happened in late December 2025 to mid-January 2026. It focuses on users’ opinions, norms and values which reflect a deeper understanding of how AI Deepfakes are normalised.
Please use this url to cite or link to this publication:
author
Agartz, Hampus LU and Agnell, Elsa
supervisor
organization
alternative title
Political Deepfakes on Social Media A Case-Study of user-comments to Grok AI Deepfakes of Ebba Busch on X
course
SOCK10 20261
year
type
M2 - Bachelor Degree
subject
keywords
Artificial Intelligence (AI), Deepfake, Technology Facilitated Gendered-Based Violence (TFGBV), Swedish digital political contexts, symbolic violence, doing gender, political scandal
language
English
id
9244556
date added to LUP
2026-06-30 10:43:06
date last changed
2026-06-30 10:43:06
@misc{9244556,
  abstract     = {{This study outlines the digital use of AI and the production of Deepfakes, with a focal lens on social media platform X and its integrated AI Grok. The study analyses comments through a sociological lens regarding Swedish political figure Ebba Busch in the Grok scandal, which happened in late December 2025 to mid-January 2026. It focuses on users’ opinions, norms and values which reflect a deeper understanding of how AI Deepfakes are normalised.}},
  author       = {{Agartz, Hampus and Agnell, Elsa}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Political Deepfakes on Social Media}},
  year         = {{2026}},
}