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Meat Consumption and Feminine Performance: A Study of Carnivore Lifestyle Images on Instagram

Pecorelli, Chiara LU (2026) KOVM12 20261
Division of Art History and Visual Studies
Abstract
This thesis examines the emerging visual culture surrounding carnivore diet influencers on Instagram, with particular attention to female content creators who publicly perform a carnivore lifestyle. It analyses how food practices are visually staged in carnivore lifestyle images on Instagram, which rhetorical strategies are utilised in these representations, and what these images seek to elicit from viewers. The aim is to investigate how eating habits are transformed into visually persuasive lifestyle performances, which gain visibility despite contradicting dominant public health and environmental narratives. The empirical material consists of eight Instagram videos posted between 2025 and 2026, which are analysed by using a combination... (More)
This thesis examines the emerging visual culture surrounding carnivore diet influencers on Instagram, with particular attention to female content creators who publicly perform a carnivore lifestyle. It analyses how food practices are visually staged in carnivore lifestyle images on Instagram, which rhetorical strategies are utilised in these representations, and what these images seek to elicit from viewers. The aim is to investigate how eating habits are transformed into visually persuasive lifestyle performances, which gain visibility despite contradicting dominant public health and environmental narratives. The empirical material consists of eight Instagram videos posted between 2025 and 2026, which are analysed by using a combination of netnography and visual rhetoric and interpreted through a range of theoretical frameworks, identifying fluid and overlapping dynamics. By situating these images at the intersection of meat consumption, gendered performance, visual exaggeration, and platform dynamics, this thesis contributes to research in visual culture, food studies, gender studies, and digital media. It addresses the broader question of how food imaginaries are constructed on social media and how they shape consumption and gender dynamics. (Less)
Please use this url to cite or link to this publication:
author
Pecorelli, Chiara LU
supervisor
organization
course
KOVM12 20261
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Visual Culture Netnography Visual Rhetoric Carnivore Diet Gendered Performance
language
English
id
9247672
date added to LUP
2026-08-10 06:44:35
date last changed
2026-08-10 06:44:35
@misc{9247672,
  abstract     = {{This thesis examines the emerging visual culture surrounding carnivore diet influencers on Instagram, with particular attention to female content creators who publicly perform a carnivore lifestyle. It analyses how food practices are visually staged in carnivore lifestyle images on Instagram, which rhetorical strategies are utilised in these representations, and what these images seek to elicit from viewers. The aim is to investigate how eating habits are transformed into visually persuasive lifestyle performances, which gain visibility despite contradicting dominant public health and environmental narratives. The empirical material consists of eight Instagram videos posted between 2025 and 2026, which are analysed by using a combination of netnography and visual rhetoric and interpreted through a range of theoretical frameworks, identifying fluid and overlapping dynamics. By situating these images at the intersection of meat consumption, gendered performance, visual exaggeration, and platform dynamics, this thesis contributes to research in visual culture, food studies, gender studies, and digital media. It addresses the broader question of how food imaginaries are constructed on social media and how they shape consumption and gender dynamics.}},
  author       = {{Pecorelli, Chiara}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Meat Consumption and Feminine Performance: A Study of Carnivore Lifestyle Images on Instagram}},
  year         = {{2026}},
}