Department of Business Administration

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2025
Mark How CEO/Founders' Social and Political Expression Impacts Gen Z's Brand Loyalty: A Comparative Analysis of Starbucks, Ben & Jerry’s, and Spotify
Boldrini, Aurora ^LU ; Paolucci, Elena ^LU and Schmidt, Simon ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Misc.
Mark LinkedIn as a Strategic Brand‑Building Tool: A Dual Perspective on Personal and Corporate Branding
Degjoni, Aldiron ^LU ; Klinga, Marcus ^LU and Ortega, Gregorio ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Master (One yr)
Mark The Silver Generation’s perception of sustainable fashion marketing
Enríquez Martínez, Tania ^LU ; Essaidi, Noor Alzahra Munib ^LU and Bosdijk, Ayomi ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Master (One yr)
Mark How does taking a political or social stance influence the way consumers form associations and expectations of a brand?
Casey, Lauren ^LU ; Bjerström, Ellen ^LU and Bekes, Max Johan ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Master (One yr)
Mark The survival of VELO
Eriksoo, Linn ^LU ; Larsson, Rebecca ^LU and Syrén, Josephine ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Misc.
Mark The Shadow Communication Model
Nunstedt Strömberg, Saga ^LU ; Eriksson, William ^LU and Senkler, Ole ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Master (One yr)
Mark "Established Since...": How Pioneer Brands Use Time in Heritage Branding
Garfield, Mallory ^LU ; Jaimes Guerra, Adriana Geraldine ^LU and Secretin, Lucie ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Master (One yr)
Mark Beyond Brand Fit: Emotional Value in Unexpected Co-Branding
Malmgren, Erik ^LU ; Olsson, Emma ^LU and Vinnichuk, Evelina ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Misc.
Mark From Cheap to Charming: Rejuvenating Low-Cost Brands
Åström, Anna ^LU ; Hammarlund, Frida ^LU and Hassel, Rebecka ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Master (One yr)
Mark European Consumers’ Perceptions of Chinese Smartphone Brands: At the Intersection of Nation Brand Image, Country-of-Origin, and Product Brand Image
Nidhi, Adithya ^LU ; Awalianti, Aqmarina ^LU and Irawan, Fakhri ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Master (One yr)

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Department of Business Administration

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