Department of Business Administration
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- 2025
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Mark
Repositioning on the roads: How Automotive Brands’ current customers are reacting to Rebranding Towards Electric Vehicles
(2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration- Misc.
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Mark
Let’s get down to Swissness — What drives brands to communicate their Country of Origin
(2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration- Misc.
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Mark
The Disappearance of Brand Names: Why Companies Bury, Replace, or Transform Their Brands
- Master (One yr)
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Mark
Leveraging brand synergies through co-branding partnerships in a house of brands: The Cases of OMEGA, Birkenstock and Marvel
(2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration- Master (One yr)
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Mark
Since They Can’t Turn Back Time: How Companies Can Ensure a Well-Received Apology
(2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration- Master (One yr)
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Mark
The Impact of Founder as brand on Customer Based Brand Equity: A case study on CAIA Cosmetics & Djerf Avenue
(2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration- Master (One yr)
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Mark
The Birkin Effect: An Outside-In Perspective in the Brand Identity Matrix in Hermès' Heritage Branding
(2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration- Master (One yr)
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Mark
The Paradox of Official Secrets: Does It Help or Hurt Consumer Trust?
(2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration- Master (One yr)
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Mark
A perfect match? Using co-branding theory to determine the brand fit between sports teams and athlete brands
(2025) In LBMG Strategic Brand Management - Masters Papers Series BUSN21 20252
Department of Business Administration- Master (One yr)
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Mark
When Rebrands Fail: Heritage and Emotion in Brand Identity Change - A Case Study on Jaguar and MINI
(2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration- Master (One yr)