Department of Business Administration
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- 2020
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Mark
The Power of Reputation: A qualitative study on the impact of influencers’ perceived reputation towards makeup brands
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- Master (One yr)
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Mark
Exploring the Mediating Impact of Identity on Perceptions of Racially Diverse Fast Fashion Advertisements: Evidence from Millennial Individuals
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- Master (One yr)
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Mark
Kommunikation om finansiella skandaler
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- Bach. Degree
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Doing Good when Buying Food
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- Master (One yr)
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Mark
Ethical vs unethical minded consumer groups: Effects through the mediation of the Theory of Planned Behaviour on the Intention to Purchase during price promotion periods in the United Kingdom
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- Master (One yr)
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Mark
How brands can build religious loyalty
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)
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Mark
A framework for generating loyalty in the alcohol industry: a case study of Heineken and Budweiser
2020) In LBMG Strategic Brand Management - Paper Series BUSN21 20202(
Department of Business Administration- Misc.
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Mark
Do flagship stores affect your habits and daily routines? A case study on Swedish Match and Löfbergs about brand equity in the FMCG industry
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)
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Mark
Reaching for the Stars: An exploratory study to conceptualize product iconicity
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Misc.
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Mark
Activating Brand Nostalgia: A case study of Cuba Cola and Igloo
2020) In : LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)