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Competing on the job market- a study of the relationship between product- and personal branding

Persson, Roger; Alster, Miriam and Svensson, Josefin (2006)
Department of Business Administration
Abstract
Purpose: The purpose of our thesis is to analyze the application of models from product branding on job-seeking business students as a way to establish a personal brand.
Conclude: We found that the principles of product branding closely resembles those of personal branding and are therefore applicable. The models that build a products brand can do the same for a business student. Thereby we can conclude that personal branding does derive from product branding.
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author
Persson, Roger; Alster, Miriam and Svensson, Josefin
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Personal branding, business students, résumé, product branding, Management of enterprises, Företagsledning, management
language
Swedish
id
1338734
date added to LUP
2006-01-19
date last changed
2012-04-02 15:46:36
@misc{1338734,
  abstract     = {Purpose: The purpose of our thesis is to analyze the application of models from product branding on job-seeking business students as a way to establish a personal brand.
Conclude: We found that the principles of product branding closely resembles those of personal branding and are therefore applicable. The models that build a products brand can do the same for a business student. Thereby we can conclude that personal branding does derive from product branding.},
  author       = {Persson, Roger and Alster, Miriam and Svensson, Josefin},
  keyword      = {Personal branding,business students,résumé,product branding,Management of enterprises,Företagsledning, management},
  language     = {swe},
  note         = {Student Paper},
  title        = {Competing on the job market- a study of the relationship between product- and personal branding},
  year         = {2006},
}