Competing on the job market- a study of the relationship between product- and personal branding
(2006)Department of Business Administration
- Abstract
- Purpose: The purpose of our thesis is to analyze the application of models from product branding on job-seeking business students as a way to establish a personal brand.
Conclude: We found that the principles of product branding closely resembles those of personal branding and are therefore applicable. The models that build a products brand can do the same for a business student. Thereby we can conclude that personal branding does derive from product branding.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1338734
- author
- Persson, Roger ; Alster, Miriam and Svensson, Josefin
- supervisor
- organization
- year
- 2006
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Personal branding, business students, résumé, product branding, Management of enterprises, Företagsledning, management
- language
- Swedish
- id
- 1338734
- date added to LUP
- 2006-01-19 00:00:00
- date last changed
- 2012-04-02 15:46:36
@misc{1338734,
abstract = {{Purpose: The purpose of our thesis is to analyze the application of models from product branding on job-seeking business students as a way to establish a personal brand.
Conclude: We found that the principles of product branding closely resembles those of personal branding and are therefore applicable. The models that build a products brand can do the same for a business student. Thereby we can conclude that personal branding does derive from product branding.}},
author = {{Persson, Roger and Alster, Miriam and Svensson, Josefin}},
language = {{swe}},
note = {{Student Paper}},
title = {{Competing on the job market- a study of the relationship between product- and personal branding}},
year = {{2006}},
}