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The Frontlines Of University Athletics, Where Winning Means Everything.

Kulander, David ; Ljungman, Henrik and Mejia, Douglas (2005)
Department of Business Administration
Abstract
Purpose: The purpose of this thesis is to discover how the BCS has affected the strategizing of athletic programs among Non BCS schools. Methodology: This study is descriptive and interpretative. An abductive approach and a qualitative method was used. The primary data consists of semi-structured interviews. Theoretical perspective: The market is analyzed using theories such as; Evolutionary theory, Schumpeterian competition and contestable markets. Empirical foundation: The empirical foundation is based on a series of interviews with different conference commissioners for NonBCS chartered conferences. Conclusions: An insight to a possible future of collegiate football at the highest level is provided, based on current status of said... (More)
Purpose: The purpose of this thesis is to discover how the BCS has affected the strategizing of athletic programs among Non BCS schools. Methodology: This study is descriptive and interpretative. An abductive approach and a qualitative method was used. The primary data consists of semi-structured interviews. Theoretical perspective: The market is analyzed using theories such as; Evolutionary theory, Schumpeterian competition and contestable markets. Empirical foundation: The empirical foundation is based on a series of interviews with different conference commissioners for NonBCS chartered conferences. Conclusions: An insight to a possible future of collegiate football at the highest level is provided, based on current status of said market along with study results. (Less)
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author
Kulander, David ; Ljungman, Henrik and Mejia, Douglas
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Collegiate athletics, BCS, NCAA, Div 1A, evolutionary theory, Schumpeterian competition, contestable markets, Management of enterprises, Företagsledning, management
language
English
id
1339089
date added to LUP
2005-01-11 00:00:00
date last changed
2012-04-02 15:21:51
@misc{1339089,
  abstract     = {{Purpose: The purpose of this thesis is to discover how the BCS has affected the strategizing of athletic programs among Non BCS schools. Methodology: This study is descriptive and interpretative. An abductive approach and a qualitative method was used. The primary data consists of semi-structured interviews. Theoretical perspective: The market is analyzed using theories such as; Evolutionary theory, Schumpeterian competition and contestable markets. Empirical foundation: The empirical foundation is based on a series of interviews with different conference commissioners for NonBCS chartered conferences. Conclusions: An insight to a possible future of collegiate football at the highest level is provided, based on current status of said market along with study results.}},
  author       = {{Kulander, David and Ljungman, Henrik and Mejia, Douglas}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{The Frontlines Of University Athletics, Where Winning Means Everything.}},
  year         = {{2005}},
}