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Branding Sweden - a comparative study of the national identity, the nation brand identity and the nation brand image

Rehn, Sofia and Nilsson Nyman, Lhinn (2008)
Department of Business Administration
Abstract
When discussing nation branding, there are three perspectives that correlate with each other: National Identity, Nation Brand Identity and Nation Brand Image. This thesis explores the nation branding of Sweden, and describe the three perspectives with a focus on Sweden. When comparing how the perspectives are comported with each other, there is the possibility of gaps existing when one perspective does not comport with another. We have compared our empirical material on the different perspectives and looked for possible gaps.
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author
Rehn, Sofia and Nilsson Nyman, Lhinn
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Nation Branding, National Identity, Nation Brand Identity, Nation Brand Image, Management of enterprises, Företagsledning, management
language
Swedish
id
1339542
date added to LUP
2008-06-09
date last changed
2012-04-02 17:05:45
@misc{1339542,
  abstract     = {When discussing nation branding, there are three perspectives that correlate with each other: National Identity, Nation Brand Identity and Nation Brand Image. This thesis explores the nation branding of Sweden, and describe the three perspectives with a focus on Sweden. When comparing how the perspectives are comported with each other, there is the possibility of gaps existing when one perspective does not comport with another. We have compared our empirical material on the different perspectives and looked for possible gaps.},
  author       = {Rehn, Sofia and Nilsson Nyman, Lhinn},
  keyword      = {Nation Branding,National Identity,Nation Brand Identity,Nation Brand Image,Management of enterprises,Företagsledning, management},
  language     = {swe},
  note         = {Student Paper},
  title        = {Branding Sweden - a comparative study of the national identity, the nation brand identity and the nation brand image},
  year         = {2008},
}