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BUY NOW, THINK LATER: An insight on impulse buying behaviour on the Internet

Stoorvogel, Andre; Saarela, Antti-Juhani and Zinkweg, Martin (2008)
Department of Business Administration
Abstract
A research on how impulse buying can be stimulated in physical retail stores and see to what extent these stimuli also apply in an online setting. Furthermore, the effects of demographic characteristics on impulse buying behaviour online are taken in consideration.
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author
Stoorvogel, Andre; Saarela, Antti-Juhani and Zinkweg, Martin
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
impulse buying, Internet, Management of enterprises, Företagsledning, management
language
Swedish
id
1339598
date added to LUP
2008-06-04
date last changed
2012-04-02 17:07:12
@misc{1339598,
  abstract     = {A research on how impulse buying can be stimulated in physical retail stores and see to what extent these stimuli also apply in an online setting. Furthermore, the effects of demographic characteristics on impulse buying behaviour online are taken in consideration.},
  author       = {Stoorvogel, Andre and Saarela, Antti-Juhani and Zinkweg, Martin},
  keyword      = {impulse buying,Internet,Management of enterprises,Företagsledning, management},
  language     = {swe},
  note         = {Student Paper},
  title        = {BUY NOW, THINK LATER: An insight on impulse buying behaviour on the Internet},
  year         = {2008},
}