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Social Responsible Sponsorship - an Easy Way to a Stronger Brand? - A study of Consumer Based Brand Equity and Consumer Packaged Food

Creutz, Cecilia and Senning, Linda (2006)
Department of Business Administration
Please use this url to cite or link to this publication:
author
Creutz, Cecilia and Senning, Linda
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
brand equity, CSR, sponsorship, consumer packaged food, Management of enterprises, Företagsledning, management
language
Swedish
id
1339739
date added to LUP
2006-05-31
date last changed
2012-04-02 16:16:43
@misc{1339739,
  author       = {Creutz, Cecilia and Senning, Linda},
  keyword      = {brand equity,CSR,sponsorship,consumer packaged food,Management of enterprises,Företagsledning, management},
  language     = {swe},
  note         = {Student Paper},
  title        = {Social Responsible Sponsorship - an Easy Way to a Stronger Brand? - A study of Consumer Based Brand Equity and Consumer Packaged Food},
  year         = {2006},
}