Social Responsible Sponsorship - an Easy Way to a Stronger Brand? - A study of Consumer Based Brand Equity and Consumer Packaged Food
(2006)Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1339739
- author
- Creutz, Cecilia and Senning, Linda
- supervisor
- organization
- year
- 2006
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- brand equity, CSR, sponsorship, consumer packaged food, Management of enterprises, Företagsledning, management
- language
- Swedish
- id
- 1339739
- date added to LUP
- 2006-05-31 00:00:00
- date last changed
- 2012-04-02 16:16:43
@misc{1339739,
author = {{Creutz, Cecilia and Senning, Linda}},
language = {{swe}},
note = {{Student Paper}},
title = {{Social Responsible Sponsorship - an Easy Way to a Stronger Brand? - A study of Consumer Based Brand Equity and Consumer Packaged Food}},
year = {{2006}},
}