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- 2025
-
Mark
When Brands Become Myths: Cultural Branding and Consumer Perceptions of Corporate Identity
(2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration- Misc.
-
Mark
Leveraging brand synergies through co-branding partnerships in a house of brands: The Cases of OMEGA, Birkenstock and Marvel
(2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration- Master (One yr)
- 2024
-
Mark
Beyond Complexity: The Power of Embracing Minimalistic Logos
- Master (One yr)
-
Mark
Är betald UGC det nya sättet att göra reklam på?
- Bach. Degree
-
Mark
Framtidens marknadsföringsmetod?
- Bach. Degree
-
Mark
From Brand Ambassador to Cannibal? How to Protect Brand Equity and Identity When Brand Ambassadors Depart
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Misc.
- 2023
-
Mark
Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity
- Misc.
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Mark
Unleashing the Power of Thought Leadership in B2B Brand Building in Professional Services
- Misc.
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Mark
All publicitet är bra publicitet, eller?
- Bach. Degree
- 2022
-
Mark
Extending the Rise of Collaborative Working Space: A qualitative study of brand equity creation in the B2B sharing economy
- Master (One yr)