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Beyond Complexity: The Power of Embracing Minimalistic Logos

van Geemen, Bob LU and van den Dool, Shen LU (2024) BUSN39 20241
Department of Business Administration
Abstract
The purpose of this research paper is to explore and gain a deeper understanding of consumer attitudes towards brands that embrace minimalism as the design aesthetic for their logos, uncovering the nuances and intricacies of this trend.
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author
van Geemen, Bob LU and van den Dool, Shen LU
supervisor
organization
course
BUSN39 20241
year
type
H1 - Master's Degree (One Year)
subject
keywords
Logos, Consumer attitudes, Minimalism, Brands, Branding, Brand equity, ABC Model, Simplicity, Modernism, Aesthetics, Design, Resonance
language
English
id
9164988
date added to LUP
2024-06-25 13:38:36
date last changed
2024-06-25 13:38:36
@misc{9164988,
  abstract     = {{The purpose of this research paper is to explore and gain a deeper understanding of consumer attitudes towards brands that embrace minimalism as the design aesthetic for their logos, uncovering the nuances and intricacies of this trend.}},
  author       = {{van Geemen, Bob and van den Dool, Shen}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Beyond Complexity: The Power of Embracing Minimalistic Logos}},
  year         = {{2024}},
}