Beyond Complexity: The Power of Embracing Minimalistic Logos
(2024) BUSN39 20241Department of Business Administration
- Abstract
- The purpose of this research paper is to explore and gain a deeper understanding of consumer attitudes towards brands that embrace minimalism as the design aesthetic for their logos, uncovering the nuances and intricacies of this trend.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9164988
- author
- van Geemen, Bob LU and van den Dool, Shen LU
- supervisor
- organization
- course
- BUSN39 20241
- year
- 2024
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Logos, Consumer attitudes, Minimalism, Brands, Branding, Brand equity, ABC Model, Simplicity, Modernism, Aesthetics, Design, Resonance
- language
- English
- id
- 9164988
- date added to LUP
- 2024-06-25 13:38:36
- date last changed
- 2024-06-25 13:38:36
@misc{9164988, abstract = {{The purpose of this research paper is to explore and gain a deeper understanding of consumer attitudes towards brands that embrace minimalism as the design aesthetic for their logos, uncovering the nuances and intricacies of this trend.}}, author = {{van Geemen, Bob and van den Dool, Shen}}, language = {{eng}}, note = {{Student Paper}}, title = {{Beyond Complexity: The Power of Embracing Minimalistic Logos}}, year = {{2024}}, }