Publications | LUP Student Papers

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2024
Mark Star-Crossed Luxury - A quantitative study on the relationship between Perceived Brand Identity Fit of unconventional luxury fashion collaborations, Brand Loyalty, and Purchase Intention
Holmqvist Adolfsson, Lucas ^LU ; Bergtoft, Erik ^LU and Johnsson Wallin, Gustaf ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark From Stable to Table - The Case of Findus and the Horse Meat Scandal
Holmqvist Adolfsson, Lucas ^LU ; Bergtoft, Erik ^LU and Johnsson Wallin, Gustaf ^LU (2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241
Department of Business Administration
- Master (One yr)
2023
Mark Om data ger precision, träffar den rätt?
Bergtoft, Erik ^LU ; Rasmusson, Anton ^LU and Rönnhed, Gustav ^LU (2023) FEKH29 20231
Department of Business Administration
- Bach. Degree
Mark Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity
Holmqvist Adolfsson, Lucas ^LU ; Johnsson Wallin, Gustaf ^LU and Bergtoft, Erik ^LU (2023) In SBM - Student Masters Papers BUSN21 20232
Department of Business Administration
- Misc.