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"Living on the Edge" - A Case Study of Important Factors for the Survival of Apple Computers, Inc.

Holmberg, Tove; Logander, Marcus and Lindqvist, Fredrik (2005)
Department of Business Administration
Abstract
Within the three key themes of Innovation & Design, Industry Relations, and Market Strategy, we have identified important factors for the survival of Apple as a niche player in a network economy. Concerning the theme of Innovation & Design the factors recognized are Radical Innovation, Resolving Schematic Incongruity, and Technological Evolution. Regarding Industry Relations we have found Differentiation Through Incompatibility, Selective Cooperation, and Vertical Integration important. Within the theme of Market Strategy we have identified the factors Brand Identity, Meeting Market Needs, and Heterogeneity of Preferences.
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author
Holmberg, Tove; Logander, Marcus and Lindqvist, Fredrik
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
strategy, network effects, innovation, design, schematic incongruity, Management of enterprises, Företagsledning, management
language
English
id
1342655
date added to LUP
2005-01-18 00:00:00
date last changed
2012-04-02 15:22:24
@misc{1342655,
  abstract     = {Within the three key themes of Innovation & Design, Industry Relations, and Market Strategy, we have identified important factors for the survival of Apple as a niche player in a network economy. Concerning the theme of Innovation & Design the factors recognized are Radical Innovation, Resolving Schematic Incongruity, and Technological Evolution. Regarding Industry Relations we have found Differentiation Through Incompatibility, Selective Cooperation, and Vertical Integration important. Within the theme of Market Strategy we have identified the factors Brand Identity, Meeting Market Needs, and Heterogeneity of Preferences.},
  author       = {Holmberg, Tove and Logander, Marcus and Lindqvist, Fredrik},
  keyword      = {strategy,network effects,innovation,design,schematic incongruity,Management of enterprises,Företagsledning, management},
  language     = {eng},
  note         = {Student Paper},
  title        = {"Living on the Edge" - A Case Study of Important Factors for the Survival of Apple Computers, Inc.},
  year         = {2005},
}