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Access to the market - a question of collaboration?

Lönnberg, Estelle; Kissmann, Nadine and Sitkiewicz, Ewa (2006)
Department of Business Administration
Abstract
When contemplating entering an alliance the rationale behind the decision should differ
depending on the size of the companies involved as well as on other important factors. The important
factors influencing the decision are related to the resource pooling potential of the alliance,
the power structure along with the business network the companies are a part of. The
analysis has shown proof of a need for cooperation if one wish to succeed in the telecommunication
industry and it has also determined which resources that are deemed to be most important to
get in touch with, for our study object, to facilitate its access to the market. Those resources are
defined as a direct channel to the customer, funds/capital and the access to relevant... (More)
When contemplating entering an alliance the rationale behind the decision should differ
depending on the size of the companies involved as well as on other important factors. The important
factors influencing the decision are related to the resource pooling potential of the alliance,
the power structure along with the business network the companies are a part of. The
analysis has shown proof of a need for cooperation if one wish to succeed in the telecommunication
industry and it has also determined which resources that are deemed to be most important to
get in touch with, for our study object, to facilitate its access to the market. Those resources are
defined as a direct channel to the customer, funds/capital and the access to relevant business
networks. To get in touch with these lacking resources, three alternative approaches has been
proposed; all of them involving a strategic alliance decision. Furthermore a strategy on how to
survive, once the company has reached the market, is also analysed. (Less)
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author
Lönnberg, Estelle; Kissmann, Nadine and Sitkiewicz, Ewa
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Conveneer, Strategic alliances, innovation, resource based view, network theory, network externalities, standards, Management of enterprises, Företagsledning, management
language
Swedish
id
1344003
date added to LUP
2006-06-07
date last changed
2012-04-02 16:14:07
@misc{1344003,
  abstract     = {When contemplating entering an alliance the rationale behind the decision should differ
depending on the size of the companies involved as well as on other important factors. The important
factors influencing the decision are related to the resource pooling potential of the alliance,
the power structure along with the business network the companies are a part of. The
analysis has shown proof of a need for cooperation if one wish to succeed in the telecommunication
industry and it has also determined which resources that are deemed to be most important to
get in touch with, for our study object, to facilitate its access to the market. Those resources are
defined as a direct channel to the customer, funds/capital and the access to relevant business
networks. To get in touch with these lacking resources, three alternative approaches has been
proposed; all of them involving a strategic alliance decision. Furthermore a strategy on how to
survive, once the company has reached the market, is also analysed.},
  author       = {Lönnberg, Estelle and Kissmann, Nadine and Sitkiewicz, Ewa},
  keyword      = {Conveneer,Strategic alliances,innovation,resource based view,network theory,network externalities,standards,Management of enterprises,Företagsledning, management},
  language     = {swe},
  note         = {Student Paper},
  title        = {Access to the market - a question of collaboration?},
  year         = {2006},
}