An Entrepreneurial Approach to Marketing Research: Drugstores in Sweden?
(2006)Department of Business Administration
- Abstract
- The aim of this study is to understand the situation on the Swedish Market for Drugstores and a creation of a new approach to marketing research, based on the thesis’ methodological proceeding. With the help of different methodological approaches and different theories the study's purpose will be solved in an uncommon, untraditional way.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1346079
- author
- Guzzoni, Marieluise
- supervisor
- organization
- year
- 2006
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Drugstores, international marketing research, SWOT, scenario analysis, entrepreneurship, DESOA, Management of enterprises, Företagsledning, management
- language
- Swedish
- id
- 1346079
- date added to LUP
- 2006-01-16 00:00:00
- date last changed
- 2012-04-02 15:43:24
@misc{1346079,
abstract = {{The aim of this study is to understand the situation on the Swedish Market for Drugstores and a creation of a new approach to marketing research, based on the thesis’ methodological proceeding. With the help of different methodological approaches and different theories the study's purpose will be solved in an uncommon, untraditional way.}},
author = {{Guzzoni, Marieluise}},
language = {{swe}},
note = {{Student Paper}},
title = {{An Entrepreneurial Approach to Marketing Research: Drugstores in Sweden?}},
year = {{2006}},
}