Advanced

An Entrepreneurial Approach to Marketing Research: Drugstores in Sweden?

Guzzoni, Marieluise (2006)
Department of Business Administration
Abstract
The aim of this study is to understand the situation on the Swedish Market for Drugstores and a creation of a new approach to marketing research, based on the thesis’ methodological proceeding. With the help of different methodological approaches and different theories the study's purpose will be solved in an uncommon, untraditional way.
Please use this url to cite or link to this publication:
author
Guzzoni, Marieluise
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Drugstores, international marketing research, SWOT, scenario analysis, entrepreneurship, DESOA, Management of enterprises, Företagsledning, management
language
Swedish
id
1346079
date added to LUP
2006-01-16
date last changed
2012-04-02 15:43:24
@misc{1346079,
  abstract     = {The aim of this study is to understand the situation on the Swedish Market for Drugstores and a creation of a new approach to marketing research, based on the thesis’ methodological proceeding. With the help of different methodological approaches and different theories the study's purpose will be solved in an uncommon, untraditional way.},
  author       = {Guzzoni, Marieluise},
  keyword      = {Drugstores,international marketing research,SWOT,scenario analysis,entrepreneurship,DESOA,Management of enterprises,Företagsledning, management},
  language     = {swe},
  note         = {Student Paper},
  title        = {An Entrepreneurial Approach to Marketing Research: Drugstores in Sweden?},
  year         = {2006},
}