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Wheres that brand from ? Broadening the concept of foreign branding

Brolin, Fred and Nilsson, Anders (2004)
Department of Business Administration
Please use this url to cite or link to this publication:
author
Brolin, Fred and Nilsson, Anders
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Foreign Branding, Branding, Product Country Image, Stereotypes, Linguistic, Management of enterprises, Företagsledning, management
language
Swedish
id
1346292
date added to LUP
2004-05-17
date last changed
2012-04-02 15:01:49
@misc{1346292,
  author       = {Brolin, Fred and Nilsson, Anders},
  keyword      = {Foreign Branding,Branding,Product Country Image,Stereotypes,Linguistic,Management of enterprises,Företagsledning, management},
  language     = {swe},
  note         = {Student Paper},
  title        = {Wheres that brand from ? Broadening the concept of foreign branding},
  year         = {2004},
}